Privacy Policy
Effective 9 July 2026
THIS SERVICE COLLECTS SENSITIVE INFORMATION, INCLUDING PRECISE LOCATION AND AUTOMATICALLY-CAPTURED AUDIO AND VIDEO, IN ORDER TO PROVIDE ITS EMERGENCY-RESPONSE FUNCTIONALITY. PLEASE READ THIS POLICY CAREFULLY.
1. Introduction
This Privacy Policy explains how Skuark Ltd ("Skuark", "we", "us", or "our") collects, uses, discloses, and protects information when you create an account and use the Skuark mobile application, wearable integrations, and related services (the "Service"). This Policy should be read together with our Terms of Service. By creating an account, you acknowledge that you have read and understood this Policy.
Because the Service is designed to facilitate emergency response, it necessarily involves the collection of sensitive information, including precise location, audio and video recordings, and, where enabled, biometric data. We have designed this Policy to explain that collection clearly, given its importance to your decision to use the Service.
2. Information We Collect
2.1 Account and Profile Information
- Name, email address, phone number, and password (or authentication credentials) provided when you create an account.
- A username, derived from your name and shown within the Service, and your sex/gender, which we collect for our records and for safety analytics.
- Your declared user category — member of the public, or a professional role such as medical, police, fire and rescue, security, or first aider — and, where you apply to be a verified responder, the evidence document or photograph you upload to support that application (for example an ID card, warrant card, or certificate).
- Optional profile information, such as a profile photo, emergency contacts, and any medical or accessibility information you choose to provide for use in an emergency.
- Organisational affiliation, where your account is provisioned by an employer, school, or event operator.
2.2 Location Data
- Precise, real-time location data (for example, GPS coordinates) collected when you activate an alarm, and, where you have enabled background location for the Service, at other times while the app is installed.
- Approximate location derived from network or device information, used to determine which Users and emergency services fall within a given notification radius.
2.3 Audio, Video, and Sensor Data
- Audio and video recordings automatically captured by your device upon alarm activation.
- Motion, accelerometer, and other device-sensor data associated with an incident.
- Biometric data, such as heart-rate information, where you have separately opted in to enable a connected wearable device to provide this data.
2.4 Incident and Usage Data
- Records of alarm activations, notifications sent and received, response statuses submitted (such as an intention to attend or monitor), chat messages exchanged through the Service in connection with an incident, and incident resolution requests.
- Device information (such as device model, operating system, and unique device identifiers), app usage data, log files, and crash reports.
2.5 Family and Child Accounts
- Where you are a parent or guardian, you may create and link a protected account for your child. For that account we collect the child's name, chosen username, and the information needed to operate their safety features.
- Family communications you send through the Service — chat messages, and photos and videos shared between linked family members — are processed in order to deliver them. Photos and videos shared in family chat are automatically deleted approximately one hour after they are first viewed.
- A child can send an SOS to their linked parent, and a parent can request the child's location. A child's location and device camera stream are shared only with their linked, verified parent, and are not shown to community responders.
2.6 Location Requests by Parents and Authorised Administrators
- A linked parent may request the current location of their child's device for the child's safety. Authorised Skuark administrators may also request the current location of a device for safety and lawful-authority purposes.
- Where you have granted background ("always") location permission, such a request may be fulfilled while the app is closed and without a visible prompt on the device. A location obtained in this way is used only for these safety and lawful purposes and is never used for advertising.
- By creating and using an account (including on behalf of a child), you acknowledge and agree that your linked parent (for a child account) and authorised administrators may request the device's location for these purposes.
3. How We Use Your Information
We use the information described above to:
- Operate the core functionality of the Service, including determining your location upon alarm activation, generating a unique incident identifier, and notifying emergency services and nearby Users.
- Enable live audio/video streaming to authorised participants and preserve an encrypted copy of that content for evidentiary and safety purposes.
- Dynamically calculate incident severity and adjust the notification radius in response to multiple, correlated alarm activations.
- Facilitate community responder coordination, including displaying response statuses and responder counts to relevant participants.
- Maintain, secure, and improve the Service, including diagnosing technical issues and developing new features.
- Communicate with you regarding your account, the Service, and, where you have consented, promotional or informational updates.
- Comply with applicable law, respond to lawful requests from public and government authorities, and protect the rights, safety, and property of Skuark, our Users, and the public.
4. How We Share Your Information
Given the emergency-response purpose of the Service, information may be shared with the following categories of recipients:
4.1 Emergency Services
Upon alarm activation, we share your location, incident identifier, and, where technically integrated, updated severity information with relevant emergency service systems, in order to facilitate a professional emergency response.
4.2 Other Users (Community Responders)
We share your approximate or precise location, incident details, and, where streaming is active, live audio/video, with other Users located within the applicable notification radius who are authorised to receive such notifications, together with any response statuses submitted by those Users.
4.3 Nominated Emergency Contacts
Where you have configured nominated emergency contacts, we share alarm notifications and incident updates with those contacts, regardless of their location.
4.4 Law Enforcement
We may disclose preserved recordings, incident records, and associated metadata to law enforcement authorities: (a) in direct connection with an active incident, to facilitate response; (b) in response to a valid legal request such as a warrant, subpoena, or court order; or (c) where we believe in good faith that disclosure is necessary to prevent imminent harm to any person.
4.5 Service Providers
We share information with third-party service providers who perform functions on our behalf, such as cloud hosting, data storage, encryption, analytics, customer support, and payment processing, under contractual obligations to protect your information and use it only for the purposes we specify.
4.6 Corporate Transactions
If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this Policy or a successor policy providing comparable protection.
4.7 Linked Parents and Family Members
Where you use a child account, we share your location, SOS alerts, and — during an active family alert — your device camera stream, with your linked, verified parent. Family chat and call content is shared only between the linked family members involved in that conversation.
We do not sell your personal information to third parties for their own independent marketing purposes.
5. Legal Basis for Processing (EEA/UK Users)
If you are located in the European Economic Area or the United Kingdom, we process your information on the following legal bases: performance of a contract (to provide the Service you have requested); consent (for example, for optional biometric data collection or marketing communications, which you may withdraw at any time); legitimate interests (for example, to secure and improve the Service, subject to your rights and interests); and legal obligation (for example, responding to lawful requests from public authorities) or vital interests (for example, where processing is necessary to protect someone's life in an emergency).
6. Data Retention
We retain account information for as long as your account remains active, and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements. Incident-related recordings and metadata are retained on secure servers for 12 months following the closure of the relevant incident, or longer where required for an active legal, regulatory, or law-enforcement purpose, after which they are securely deleted or anonymised.
Photos and videos shared in family chat are automatically deleted approximately one hour after they are first viewed. Where an account is banned for serious or repeated misuse, we retain a record of the ban to prevent re-registration and further abuse.
7. Your Rights and Choices
Depending on your jurisdiction, you may have the right to: access the personal information we hold about you; request correction of inaccurate information; request deletion of your information, subject to our legitimate need to retain certain incident records; object to or restrict certain processing; request a portable copy of your information; and withdraw consent for optional features, such as biometric data collection, at any time without affecting the lawfulness of processing before withdrawal.
You can exercise many of these rights directly within the Service's account settings, or by contacting us at support@skuark.com. We will respond to verified requests within the timeframe required by applicable law. You also have the right to lodge a complaint with your local data protection authority.
Enforcement action against misuse of the Service (such as a warning, suspension, or ban) may be applied automatically based on reports we receive. If your account is suspended or banned, you may submit an appeal through the Service's appeal process, which is reviewed by a member of our team.
8. Children's Privacy
The Service includes protected accounts for children under 16, which must be created, linked, and consented to by a parent or legal guardian. A child's personal information — including their location and SOS alerts — is used only to provide the child's safety features, and is shared only with their linked, verified parent and the service providers described in this Policy. The parent may access, manage, and delete the child's account and data at any time, and may exercise the rights described in Section 7 on the child's behalf. We design our children's features with regard to the ICO's Age Appropriate Design Code (the Children's Code). If you believe a child's account has been created without appropriate parental consent, please contact us at support@skuark.com and we will take steps to remove it.
9. Data Security
We implement technical and organisational measures designed to protect your information, including encryption of recordings and sensitive data in transit and at rest, access controls limiting who may view incident data, and regular security assessments. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. International Data Transfers
We may transfer, store, and process your information in countries other than your own, including countries that may not provide the same level of data protection as your home jurisdiction. Where we do so, we implement appropriate safeguards, such as standard contractual clauses or equivalent mechanisms, as required by applicable law.
11. Third-Party Links and Services
The Service may contain links to, or integrate with, third-party services, including mapping and navigation providers. This Policy does not apply to those third-party services, and we encourage you to review their respective privacy policies.
12. Changes to This Privacy Policy
We may update this Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. If we make material changes, we will provide reasonable notice, such as through the Service or by email, before the changes take effect.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
Skuark Ltd
Email: support@skuark.com